A couple of weeks ago we gave you a sneak peak of an early cut of the new video for Arveene & Misk, we were lucky enough to grab a quick interview with Greg & Steve, the creative duo behind the video but also Arveene & Misk to ask them what it was like collaborating with the guys, but first heres the completed video
So Greg welcome back to thisgreedypig & congrats on the video, looks awesome, could you guys start off by telling us about the idea behind the video:
Greg: Cheers thisgreedypig, thanks for having us! I’ll let Steve kick it off as the genesis of the video is his…
Steve MacDevitt: Hello there, well MISK came to me wondering if I’d like to direct a video for himself and Arveene. I showed him some mapping projections I was playing with which he liked and we felt suited the song, we fleshed out an idea and things went from there. I did the post production on a music video that Greg directed earlier on in the summer and we worked well together so I asked if he’d be interested working on this one with me.
Greg: Yes, Steve did some cracking work with visuals and FX on the Talulah Does The Hula video I made so when he came to me with his pre vis comps cut to the DISCO track and a roadmap of what he wanted to do with it, well I was delighted to get involved. Seemed like a welcome new departure for me as I’ve always been interested in merging visuals and lighting to music so this was right up my street. It helps that the track is excellent too, nice and edgy, has a real distorted drive to it and I felt it would be well suited to a visuals-driven music video.
Steve: Listening to the tune I liked the idea of the clubber coming home and crashing out and then the place going mental around her, one of those twitchy nights where you’ve partied a little too hard to really get to sleep. To me it felt like it had three parts that repeated so the projections were created with this in mind.
We see the girl on her way back from the club, echoes of the disco following her home. Then once home she crashes out and the fun begins. It starts off with the outlines of her crashing out on the couch and the apartment, then as the track builds more projections appear, wallpaper and patterns animating, then the full on colour and mental projections.
Originally we were going to use one girl, shoot her and then project that back onto the couch/wall while she slept to get the madness across but then I thought getting twins would be way better. My friends Danielle and Laura came on board and rocked playing the tweaked out clubber and her disco alter ego come home to roost! They’re also very talented filmmakers/designers by the way!
Looks like it was quite a time consuming process to put it all together, talk to us about that:
Greg: We broke down the track and started coming up with ideas to match the sequences, timings and feel of the music. We also needed to figure out how we could achieve what we wanted visually given the time and resources at our disposal with no budget! So we set about borrowing a few lamps and lenses and lo and behold it all started to come together nicely.
Steve: There was a lot of work to be done before the shoot. First was making all the visuals, then mapping all these onto the couch/tables/etc. The thing with mapping is that once the projector is in place it can’t move or it’ll throw everything off. So that work was done before the night of the shoot. You can still make graphics on the fly, like mapping out where the girl lies down on the couch to allow us cut her out of the projections or trace her body which is kind of fun. I drove the visuals and Greg got busy with the camera. We shot most of it in one night with a bit of pick up shots the next day.
Greg: Then we edited it back and forth between us and finally got a cut we both were happy with before I gave it a grade and polish. As ever there’s a couple of things that I would’ve liked more time with and some more resources on the shoot but I guess that’s the case with everything. You cut your cloth according to your measure.
So then it was time to unleash the DISCO vid on the world! And all in all we’re delighted with how it’s turned out and the response it’s received has been overwhelmingly positive. So definitely a project worth doing.
Whats next for you guys?
Steve: More projection work for me, talking with Arveene & MISK’s about a live show next year which would be great fun. Next is a title for Ian Campbell’s new short film. Second project Greg and I have worked on now and we get on great so some more collaborations in the future for sure.
Greg: Yeah I’m gonna continue lighting TV shows etc. Have a couple of possible music videos in the pipeline too so will see what comes of those. Also hoping to produce and direct a short film in the spring. And have a feature that I’m writing called Headstone too so fingers in pies. Also have been speaking to Steve about the possibilities of doing a visuals heavy dance music theatrical play so we’ll see where that leads!
Congrats on the track and video, could you talk to us a bit about the track, idea behind it and how it came about:
The track was something we’d worked on a few months previous and had really liked… but at the time we were completely swamped with remix work and it took a little break on the back burner. A couple of weeks later when we took a look back at the track, it still sounded great, so we tweaked it and the rest is history.
You’ve been gigging and producing together and on your own for a while now with success, what words of advice can you give to any aspiring producers out there?
Just keep at it – it can get a little dispiriting at times because there is so much noise out there, but just find your sound and keep plugging it, you won’t regret it.
How, as an electronic act do you find the process of making a music video?
We wouldn’t really expect any video crews to give us direction on how the track sounds, so I think it’s unfair to meddle too much in their creative process. There’s a lot of trust involved, but you’ve usually seen a portfolio before anyone gets involved, so you know the quality is going to be high. If we are asked to attend a shoot, we’ll gladly do so, and if everyone is open to suggestions we’ll chime in. It’s great to see the process evolving and makes you feel a bigger part of the final project.
What’s next for you guys?
We’re just about to play the last of the festivals this weekend (Mansion Festival) and launch straight into planning for summer 2012, so no rest for the wicked. Studio-wise we’re working on the eagerly awaited A&M album, to drop in 2012… busy busy busy…