Since the beginning of 2017, we’ve worked with SMIRNOFF on their global campaign to double the number of female and female-identifying headliners in electronic music.
In February 2018, Honey Dijon and fellow electronic artists Peggy Gou, The Black Madonna, Artwork and Nastia became mentors for SMIRNOFF Equalising Music in a bid to encourage the next wave of female talent.
Smirnoff and Honey chose Dublin for her inaugural gig as part of the Equalising Music movement, to celebrate the pledge, and bring her work to the fore. We worked with leading Irish electronic music promoters, Hidden Agenda and the Button Factory in Dublin’s Temple Bar, for a one-night-only gig on 28 April, 2018.
“Thank you Dublin. That was nuts #blackgirlmagic”
Ahead of the show, we organised a one-on-one, invite-only interview between Honey Dijon and Michael McDermott, editor of Totally Dublin, for an audience of press and industry heads at Hen’s Teeth on Fade Street. Attendees were treated to a new Smirnoff serve.
For the gig itself at the Button Factory, we designed and installed a special Smirnoff Soda Fruit Smash bar, over run with greenery. We also worked with the incredible Algorithm to create impactful and vivid Smirnoff Equalising Music visuals, to bring the stage to life.